SEO - SEM

Search Engine Optimization is absolutely critical to your website marketing campaign. Epsori Business Solutions uses specifically tailored strategies that will help you meet your SEO objectives.

As a marketing strategy for increasing a site's relevance, Epsori understands exactly how search algorithms function. We use unique tools and business processes to ensure our client’s business attracts the highest volume of targeted web traffic possible. We have proprietary capabilities that provide the ability to track where searches are occurring based on the topic, which is critical in creating effective tactics.

As an Epsori client, we take the time to comprehensively understand your business, your competitors, your customers, and your target market.  What sets Epsori apart is our ability to narrowly tailor our SEO/SEM plan specifically for you. We believe that understanding your target market, your services, your budget, and the realities of your business is fundamentally important to delivering the best SEO services.

The team at Epsori goes through a comprehensive process of immersion into the website to be developed.  The analytical process is critical in providing the framework that ultimately will maximize the website’s visibility to the search engines. After meeting with you and performing a detailed website review and evaluation, we will be able determine how you can best take advantage of these SEO/SEM techniques in your own website marketing plan.

Search Engine Optimization Services

Once the initial analysis is completed, the project website is put through a customized optimization checklist. This process ensures Epsori will be able to provide the maximum number of elements possible to address a client’s specific deeds and budget.  Just a few of the areas that are covered in this area include:

• Recommendations related to website content
• Keyword research and Analysis that identifies keywords for campaign purposes by utilizing Epsori’s advanced proprietary capabilities.
• Keyword placements and positioning
• Site analysis for optimization on Google, MSN, Yahoo and others
• Implementation of META tags
• Externalizing scripts
• Implementation of proper navigation tactics
• Insertion of proper content
• Clean up code
• Implementation of Site Map
• Integration/optimization of themed pages (where appropriate)
• Search engine and directory submissions
• Initiating monthly Ranking Reports

Search Engine Marketing Services

• Understand web traffic behavior and create funneling for better conversion
• Unique visitor tracking
• Internal linking for better indexing
• Improving Link Exchanges
• Increasing Incoming Links
• Tag optimization
• Inbound optimization in other websites
• Optimizing Site Navigation
• Reviewing site functionality and suggesting improvements for increased viewership
• Link Exchange Services including links in related industry sites with high page rank, research relevant site PR, and directory listings
• Public Relations and WOMMA campaigns
• Pay Per Click campaigns